Let’s be honest: most people don’t have the best relationship with their dentist. 
DECA set out to change that—with my help.
“We’re not in the dental business serving people, we’re in the people business serving dentistry.
DECA Dental’s mission is to put smiles on the faces of the hundreds of patients –“guests” – who visit their offices daily. 
With their mission in mind, I set out to put smiles on the faces of everyone who visited their blog. Striking the right balance was paramount to establishing trust and providing education while still elevating the unique brand voice. 
Tap the photos to read each blog post
              
              
            The Fifth Dentist
              
              
            Are Tongue Scrapers Useful?
              
              
            7 Foods That Make You Floss
              
              
            A Comprehensive Guide to Tooth Fairy Day
              
              
            How Do I Know If I Have a Cavity?
              
              
            What to Look For in a Dentist
              
              
            Are You Brushing Your Teeth Correctly?
              
              
            What Does It Mean When I Dream About My Teeth Falling Out?
              
              
            Are You Brushing Your Teeth Correctly?
              
              
            What to Expect at a Dental Checkup?
              
              
            Oral Cancer: Symptoms and Causes
              
              
            20 Reasons to See Your Dentist in 2020